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Australians watch more than 100 hours of television per month across multiple screens, according to the Australian Multi-Screen Report conducted in the second quarter of 2012 by Media Week. The trend of multi-screen TV experience is on the rise – with YouTube rolling out new channels, Google’s launch of Chromecast, sky is the limit when it comes to the future of TV.
Catch-up is a well-received service on the commercial free-to-air platforms. TV stations tend to house content on their own online channels, but a recently granted permission for Fetch TV to unify the access of catch-up content of each TV station may change the game entirely. Viewers will be able to access all their favourite shows through a single user interface created by Fetch.
“We think the way we present the catch-up services is far more appealing than users would find on a smart TV or on the internet,” said Scott Lorson, CEO of Fetch TV in a recent interview with AFR.
There may be some limitations in broadcasting rights for major sporting codes and popular TV shows for the Fetch Catch-up Service to take off right away, but with Network Ten already signed up, it will only be a matter of time for the service to take on global competitors.
Scott Lorson will be speaking up at the upcoming Multi-Screen TV Summit, taking place on the 21st and 22nd August in Sydney, on the topic “Platforms, aggregators and the evolution of the Australian Pay TV market”. Joining Scott are industry pioneers from organisations such as Mi9, Ooyala, Telstra, ABC, BBC Worldwide, Quickflix and many more. For a detailed Summit program and to register, please visit the Multi-Screen TV Summit website.
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