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Business
Press Release: Unleashing the power of multi-channel marketing!
The marketing landscape has evolved at a rapid pace. From the era of push marketing typified by mass messaging, broadcast across media platforms like TV, radio and print, we've entered a whole new world. A world where: One on one engagement with the customer is expected. Interaction between producer and consumer happens on multiple platforms.…
4 Jun 2013, by Informa InsightsBusiness
The impact of social media on sports business
Social media has taken sports business to a new level of sports marketing and advertising, brand sponsorships and respective individual representations on various social media channels like Twitter and Facebook. Sean Callanan of Sports Geek explains the impact this phenomenon has on sports teams, the teams' players, media and PR companies, and sports fans. Is…
4 Dec 2012, by Informa InsightsBusiness
Managing the sports business
We are honoured to have the opportunity to pick Dan Migala's (Publisher of The Migala Report & Partner of PCG) brains before the upcoming Sports Business Summit 2012 conference happening on the 10th December in Sydney. What advice would you give to teams trying to generate more sponsorship revenue in a tight market? How can…
23 Nov 2012, by Informa InsightsBusiness
How do we tackle the BYOD challenge?
With the rise of mobile device and smartphones usage, more and more employees are bringing their own device(s) to work and linking them up to the organisation's network; be it their work email or accessing confidential company information via specialised apps. We had an opportunity to pick the brain of Stanley Li, CEO of Netswitch…
30 Oct 2012, by Informa InsightsBusiness | Technology
BYOD: Bring Your Own Device
BYOD, or Bring Your Own Device, refers to the recent phenomenon of employees using mobile connectivity devices - laptops, notebook, smartphones, tablets - for both personal and work-related activities. More and more, employees are using their individually purchased and owner devices to do everything from checking work emails to accessing confidential company information via specialised…
3 Oct 2012, by Informa InsightsBusiness | Social Policy
Helping the Government do and use social media better
The online environment has become a significant means by which those in government can gain insight into public opinion as a way of improving service design and delivery. The Social Media in Government Conferenceseeks to provide local, state and federal government agencies with a series of case studies that demonstrate best practice in the implementation…
1 Dec 2011, by Informa InsightsBusiness
What can people expect from Near Field Communications (NFC)?
[youtube=http://www.youtube.com/watch?v=oX1dzdoIpqY] We had the chance to speak with Andrew Davis, Agency Director of Tapit, who will be speaking at the 7th Annual AIMIA Digital Summit on the 24th-26th of October in Sydney. Questions: 1. You're speaking on day 2 of our 7th Annual AIMIA Digital Summit. Can you give us a brief overview about Tapit…
20 Oct 2011, by Informa InsightsBusiness | Social Policy
An unashamedly relevant examination of social media’s capacity for revenue generation
We hear about it. We talk about it. We use it everyday. Businesses adopting social media is easy, but doing it right is not. Here's a chance for us to learn how to get it right. [youtube=http://www.youtube.com/watch?v=ZrIDRaTpja4] The Corporate Social Media Summit 2011 is happening on the 30th-31st March 2011 at the Sydney Harbour Marriott…
1 Dec 2010, by Informa InsightsBusiness | Technology
AIMIA’s John Butterworth talks about the digital industry now and its future
[youtube=http://www.youtube.com/watch?v=uGGsOU4dYDE] We had the opportunity to pick the brains of John Butterworth, Chief Executive Officer of AIMIA, Australian Interactive Media Industry Association, who will be chairing the 6th Annual AIMIA Digital Summit on the 13th and 14th of October 2010 at the Radisson Plaza in Sydney. These are the questions we asked: 1. Can you…
19 Aug 2010, by Informa InsightsBusiness | Technology
History of the Australian web revealed
An ambitious website showing an animation of the growth of web usage in Australia has today gone live. [youtube=http://www.youtube.com/watch?v=EYSDWCiM_P4] The History of the Australian Web project, created by the Australian Interactive Media Industry Association, allows users to view the rise and fall of websites across the last eight years based on pages views, audience or…
3 Aug 2009, by Informa InsightsInforma Connect Australia is the nation's leading event organiser. Our events comprise of large scale exhibitions, industry conferences and highly specialised corporate training.